Home Why Services Sign In Submit a Deal
kosmeîn (Greek) — to put in order by speaking. To narrate chaos into beauty.

Every enterprise deal has two buyers.
The role — and the person behind it.

Most sales teams sell to the title. The budget. The org chart. But the person sitting across the table? They make decisions the same way you do — with emotion first, logic second. The teams that understand this don't just win deals. They win loyalty.

THE DATA IS CLEAR
71%
Expect Personalization
of B2B buyers expect personalized interactions
McKinsey & Company
80%
Experience Over Price
of B2B purchase decisions are driven by experience — not price
Gartner
80%
More Likely to Buy
when the experience feels personalized to them
Epsilon Research
THE PROBLEM

AI can write your email. It can't write your story.

The B2B landscape is drowning in sameness. Every vendor shows up with the same decks, the same talk tracks, the same AI-generated outreach. Buyers have learned to tune it all out.

Meanwhile, the explosion of products in every category means your solution isn't unique anymore. Someone else does what you do. The true differentiator is the ability to speak to the person behind the role — to make them feel something before they analyze anything.

Decisions aren't made in spreadsheets. They're made in the limbic system — the part of the brain that processes emotion, trust, and belonging. By the time a buyer rationalizes their choice, they've already made it.

To reach that part of the brain, you need more than personalization. You need a nuanced strategy that tells a holistic story from the moment they enter the room. Every touchpoint — the leave-behind, the deck, the follow-up, the booth — needs to feel like it was built for them. Because it was.

Product Person KOSMA

KOSMA exists in the overlap — the space between what you sell and who you're selling to. We find the story inside the intersection, where your product's value meets the buyer's world. That's where decisions are made. That's where deals come alive.

WHAT WE ACTUALLY DO

Strategic narrative. Custom creative.
A personalized campaign for every deal.

Think of it as a custom ad campaign — but the audience is one buyer. We research their world, build the story, design the materials, and arm your team to deliver it. From the first handshake to the signed contract.

Behavioral Research
We study the buyer — not the company. Their language, their values, their psychology. 10-Ks, brand DNA, cultural signals. We find the emotional entry point that no competitor is using.
Narrative Strategy
We build a story that connects your product to their world — not through features, but through meaning. A campaign theme, messaging architecture, and talk tracks designed to make them feel understood.
Campaign Production
Decks, one-pagers, magazines, videos, booth signage, send-aheads, executive proposals — whatever your deal needs, designed around the narrative. Every touchpoint tells the same story.
Coaching & Enablement
We don't just hand you materials — we train your team to use them. Live walkthroughs, talk track rehearsals, and strategic framing so the story lands every time they walk into the room.
WHAT IT LOOKS LIKE

A complete campaign — built around one buyer.

Every deal gets its own visual identity, narrative theme, and creative direction — designed to resonate with the person sitting across the table.

Built to Last — campaign theme example
Theme Example
"Built to Last"
Full campaign narrative, executive deck, leave-behind, proposal design, and event collateral — all anchored in a single story of endurance and legacy.
To New Heights — campaign theme example
Theme Example
"To New Heights"
A complete ad campaign for one buyer — strategy brief, branded presentation, one-pagers, booth signage, and send-ahead materials designed around ambition and scale.
BUILT AND PROVEN

This isn't a theory. We built it
inside a Fortune 500.

KOSMA's methodology was developed and battle-tested across Workday's Financial Services & Insurance vertical — one of the most competitive enterprise markets in the world.

2×
Win Rates
Doubled win rates across a $136M deal portfolio
100%
Extremely Satisfied
Every sales team rated the function the highest possible score
81%
Field Adoption
Sales voluntarily pulled this into their deals — 2.2× company average

The service that doubled win rates at a Fortune 500 — now available for your deals.

See how KOSMA brings strategic narrative, behavioral research, and custom creative to every opportunity in your pipeline.

Explore Our Services